What does it really mean to support local?

Supporting local helps more people than just a business, it supports all that supply it, it supports customers, it supports the staff that work there. Items that are supplied by hard working people who create products that are not mass produced, they often have meaning, thought and love in them that you will not find at any chain store.
They are made to last, they have a lower carbon footprint and they are made with purpose and love.

Please think about supporting local for your Little. Buy something unique, that has a NZ connection or is NZ made. The movement to support local is stronger than ever.

Please take a look at some of our favourite local New Zealand baby and toddler products and businesses who have a sustainable product or business approach and support local this year.



Wooden toys

Children of the trees – Wooden abacus, xylophone and custom painted toys –

Expressions of winter – Wooden puzzles, toys and blocks

Needle and Nail -Handcrafted wooden toys

Moo & The Gang – Wooden crafted toys

The Great New Zealand Toy Store – NZ themed toys

Enzo and Fox – Plastic free musical toys for babies and toddlers

Isla & Olive – Zero waste items, wooden toys

Chip of Nature – Natural, open ended wooden toys

Early Bird Toys – Beautiful natural toys and resources

Soft Toys

Kraken Crafts – Amigurumi (small, stuffed crochet yarn animals).

Lille Bee Creations – Toys, clothes & heirloom items




Childer – An online marketplace for quality second hand babies and kids wear.

Earthlings – Organic & ethical baby and kids clothing

Live Love Lend – Second hand clothing for babies and kids


Pretty Childish -Busy books

My Quiet Books NZ- Fabric quiet books

Tu Meke Tūī  Book  – New Zealand Birds, bravery and friendship

Sunflowers don’t Grown in Winter book  – A book about Nature, determination and hope



Creative/Open ended play

Little Monkey NZ – Chalk, wooden puzzles, crayons

 Imagine Box – Educational box for infants and toddlers

Honey Sticks – Crayons

NavyBaby – Heuristic play sets

Outside or activity based play

The Rubbish Whisperer – Zero waste products, Reusable water water ballons balloons.

Rock-it board – Rock-it board



Bedroom Décor

Sweet Petite – Birth prints

Little Grippers Store – Bedroom prints for kids

Little Cashew – Artwork prints for bedrooms

Lola and George – Natural earthy Bedroom Prints


The Nude Alchemist – Baby balms, baby massage oil

Little Fern – Teethers for baby, quilts & natural toys

Little Ethique – Baby shampoo, massage bars and gift sets

Rinse and Repeat – Reusable zero waste products and wet bags for kids

Baby It’s Personal – Personalised enamel mug