Many products made today are not designed to be reused, repaired, refurbished, recycled or composted. This take-make-dispose mind-set has created the linear economy we have today.

Last year New Zealand was named one of the most wasteful nations in the developed world. Which was surprising, as we are often hailed as such a clean green nation. The list, released by the World Bank, names New Zealand as the tenth most wasteful in terms of ‘urban waste’.

As a nation we produce over 3.6kg of waste per person every day, adding up to a shocking 734kg total rubbish each year. This is five times the global daily average of 0.65kg.

Changing that waste producing mindset truly is the only way we can move forward as a country.

So how is a circular economy different from a linear economy?

Linear Economy

A linear economy is one where products are used and then discarded into the landfill.

Recycling Economy

A recycling economy is one where products are used, recycled a few times and then discarded into the landfill.

Circular Economy

A circular economy is one where products are made from renewable resources, used and then returned to the earth to create the renewable resources once again.

Creating products that can be reused, recycled, re-purposed or composted is important.
It is really difficult as a consumer trying to choose and decide which products are best for your family and lifestyle, let alone choosing products based in the fact that you wish to reduce your impact on the environment.

Which it is why it is time for businesses and retailers to take the first steps and create transparency, create change and think about sustainable practice around product creation and the end of life of the products they make or sell.

Conventional Disposables in a Linear Economy


Little & Brave Eco Nappies create a Circular Economy

At Little & Brave we hope to be always at the forefront of sustainable change in New Zealand and we hope we can make it easy for you to make that change.

Little & Brave Eco Nappies are made sustainably, used to nurture little Kiwis, and then composted in Auckland, with these resources being returned back to the earth.

To see if you can be part of the Little & Brave Circular option, please see where your nearest drop off location is.