The idea for Little & Brave started with a full wheelie bin. A wheelie bin that belonged to us, Tahlia and Semisi Hutchison.
“We were already pretty good at recycling, and had a compost bin at home. But we were horrified when we realised that most weeks our red wheelie bin was 95% nappies. We were even more horrified when we discovered just how many disposables get thrown away every year.”
Nappies are a significant problem waste stream in New Zealand. On average, over 1 million conventional disposables are sent to landfill every single day. These nappies can take centuries to break down. The sheer volume of nappies means that some council figures indicate that disposables make up 5% – 45% of the domestic waste stream in New Zealand.
“We tried cloth, but it just didn’t work for our family. The only other option seemed to be disposables, all of which end up in landfill. This wasn’t a good option either. There had to be a better way.”
After finding that there wasn’t an easy and readily available wholly compostable or biodegradable disposable nappy, we went on an international search to find a solution.
This led us to Tasmania, and scientist, business woman and grandmother, Sue Allison-Rogers of Kuver Designs. Working alongside Sue, we have spent the last 12 months perfecting the nappies for Kiwi families.